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How we use our own company brain, day to day

Written decisions, offers kept in one place, agents that rely on our rules: how we apply at Synergetik the method we offer.

By Stéphane Barrio Published on Updated on 2 min readFor SMEsMid-sized companies

We do not offer a method we do not apply. Our company runs on a company brain: a single repository, kept every day, which our teams and our agents rely on. Here is how it works, concretely.

A single, versioned repository

Our decisions, our offers, our rules and our procedures live in one place, in a versioned repository: every change is dated, and you can find which version was authoritative at which time.

We apply a simple rule: one place for each type of information.

  • Lasting knowledge (decisions, offers, rules) lives in the versioned repository.
  • Work in progress (drafts, documents shared with a customer) lives in our office tools.
  • Operational data (sales tracking) lives in a dedicated database.

Nothing is copied from one place to another: we point to the source.

Decisions written down, with their reason

Every structuring decision is written down: what was decided, why, the options set aside, and what would call it into question. Each carries an identifier and a short title, so it can be cited. Six months later, nobody wonders "why did we make that choice?": the answer is written down.

Our offers in a single place

Our offers, their scope and our pricing method are written once, in a single place; every quote, every sales document and this website start from it. A rule written once therefore applies everywhere, with no forgotten exception.

Agents that rely on our rules

Our internal agents work from the same repository: our principles, our offers, our vocabulary, our editorial rules. Each has its role, its instructions and its limits, written down; an automatic check makes sure their descriptions stay consistent with each other. They prepare; we decide.

Nothing is kept without review

Every change to the repository is reviewed before it is kept. It is the rule we also apply to this blog: no article is published without having been reviewed by a person.

What we take from it for our customers

  1. Start small: a foundation of fundamentals and one business domain are enough to begin.
  2. Write things down when you decide: catching up afterwards is expensive.
  3. A single source: two copies always diverge.
  4. Business domain leads: each business domain has its own, who keeps it up to date directly; a memory without an owner quickly becomes a forgotten document.
  5. Measure: three months later, is the memory still kept up to date? It is the only test that counts.

The same method, in your company

It is the method we set up for our customers, to the measure of their company: the Company Brain. To understand why it matters: Why your AI agents need a shared memory and shared rules, and for how it is organised: Company memory: five layers to make it last.

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